Content Strategy

Joshua Gould

Why Your Content Isn’t Connecting. Part II: Audience Mapping and Target Discovery.

Preface – The Change of Pace with Modern Marketing Before we begin discussing the facets of researching and connecting with potential...

Joshua Gould

Why Your Content Isn’t Connecting. Part I: Humanizing Content in an Engagement Economy.

Preface Obviously, engagement is a huge priority for media professionals in almost any facet of the industry. The internet has advanced...