Transmedia storytelling is a powerful technique for developing and dispersing a narrative structure across multiple platforms (Jenkins,...

Preface – The Change of Pace with Modern Marketing Before we begin discussing the facets of researching and connecting with potential...

Preface Obviously, engagement is a huge priority for media professionals in almost any facet of the industry. The internet has advanced...

The Information Age has connected humankind through its most decisive tool, the Internet. Today, more than half of the world’s...