Joshua GouldNov 28, 20189 min readWorldbuilding Through Transmedia StorytellingTransmedia storytelling is a powerful technique for developing and dispersing a narrative structure across multiple platforms (Jenkins,...
Joshua GouldJun 29, 20186 min readWhy Your Content Isn’t Connecting. Part II: Audience Mapping and Target Discovery.Preface – The Change of Pace with Modern Marketing Before we begin discussing the facets of researching and connecting with potential...
Joshua GouldJun 14, 20185 min readWhy Your Content Isn’t Connecting. Part I: Humanizing Content in an Engagement Economy.Preface Obviously, engagement is a huge priority for media professionals in almost any facet of the industry. The internet has advanced...
Joshua GouldMay 7, 20188 min readNavigating Online EngagementThe Information Age has connected humankind through its most decisive tool, the Internet. Today, more than half of the world’s...