Joshua GouldNov 28, 20189 minWorldbuilding Through Transmedia StorytellingTransmedia storytelling is a powerful technique for developing and dispersing a narrative structure across multiple platforms (Jenkins,...
Joshua GouldAug 13, 20184 minRedefining “New Media"The current understanding of New Media is identified through computer-mediated forms or the production of digital compositions. This...
Joshua GouldJun 29, 20186 minWhy Your Content Isn’t Connecting. Part II: Audience Mapping and Target Discovery.Preface – The Change of Pace with Modern Marketing Before we begin discussing the facets of researching and connecting with potential...
Joshua GouldJun 14, 20185 minWhy Your Content Isn’t Connecting. Part I: Humanizing Content in an Engagement Economy.Preface Obviously, engagement is a huge priority for media professionals in almost any facet of the industry. The internet has advanced...