Joshua Gould
Worldbuilding Through Transmedia Storytelling
Transmedia storytelling is a powerful technique for developing and dispersing a narrative structure across multiple platforms (Jenkins,...
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Joshua Gould
Aug 13, 20184 min
Redefining “New Media"
The current understanding of New Media is identified through computer-mediated forms or the production of digital compositions. This...
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Joshua Gould
Jun 29, 20186 min
Why Your Content Isn’t Connecting. Part II: Audience Mapping and Target Discovery.
Preface – The Change of Pace with Modern Marketing Before we begin discussing the facets of researching and connecting with potential...
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Joshua Gould
Jun 14, 20185 min
Why Your Content Isn’t Connecting. Part I: Humanizing Content in an Engagement Economy.
Preface Obviously, engagement is a huge priority for media professionals in almost any facet of the industry. The internet has advanced...
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Joshua Gould
May 7, 20188 min
Navigating Online Engagement
The Information Age has connected humankind through its most decisive tool, the Internet. Today, more than half of the world’s...
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